More than 12 million new users downloaded FaceApp in the past week, but now people are concerned that the Russian app could be misusing their photos.
By default, messages sent with Superhuman including a "tracking pixel" that can be used to see when and where recipients opened your messages.
While data has potential to drive revenue growth and cut costs, most companies don't have the expertise to get real value from it, the author argues.
Google was just fined $57 million for breaching Europe's data and privacy rules.