Uber shelled out $3.2 billion on sales and marketing in 2018, mostly to showcase its efforts to promote diversity after a spate of PR crises in 2017.
Jay Livingston, Shake Shack's first CMO, has a background in angel investing, film production, and political activism.
Drugmakers will be required to reveal the prices of their prescription medicines in TV ads even as some insured patients can pay thousands of dollars for critical medications.
When Microsoft CEO met with the CEO of advertising giant WPP, Nadella subtly reminded him of the risk of choosing the wrong cloud company.
JPMorgan Chase is moving away from digital ads to personalized offers for customers, its CMO Kristin Lemkau said.
With a dedicated space, string of speaking engagements, and partnerships with HBO and Amazon Studios, Snap has gone all out at SXSW 2019.
Google's shoppable ads on Google Images is a direct threat to Amazon, Instagram, and Pinterest, media buyers say.
Google's shoppable ads on Google Images is a direct threat to Amazon, Instagram and Pinterest, say media buyers.
Kraft Heinz's US CMO Eduardo Luz told Business Insider that he is unfazed by the company's recent write-down of its Kraft and Oscar Mayer brands.
P&G knows that consumers are doing everything in their capacity to avoid ads, and is rethinking how it targets them.
Here's everything we know about the commercials airing during Super Bowl 2019. Newcomers include Procter & Gamble's Olay, Bumble, and Kraft's Devour.
Executives from Turner, NBCUniversal, and Viacom are seeking to change the decades-long way they've run their ad businesses.
