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Nike

How Urban Necessities founder built a sneaker empire worth millions - Business Insider

Here's a look inside the unique business model of the multimillion-dollar resale company that has plans to expand globally.

2020-01-10

Nike is naming its new 'advanced innovation' building in its Oregon world headquarters after LeBron James

The building will be the sixth new building in the Nike World Headquarters campus near Beaverton, Oregon.

2019-09-07

Nike and Michael Jordan's Jordan Brand sneaker rise, fall, and comeback

Nike and Michael Jordan teamed up and in 1984 launched one of the most iconic athlete-endorsed brands of all time: Jordan Brand.

2019-07-30

From 'Got milk？' to 'Where's the beef？', here are 15 of the best slogans and taglines in advertising history

Just do it: The most memorable slogans of all time not only sell the brand, but become synonymous with it.

2019-07-19

Nike, Adidas, and Under Armour stores compared: Which is better？

Nike, Adidas, and Under Armour all offer something different in terms of athletic-wear. But who does it best？ We visited all three and found a victor.

2019-07-13

Nike faces backlash on social media after pulling US flag shoe design days before the Fourth of July

Nike pulled a "Betsy Ross flag"-themed shoe after former NFL quarterback Colin Kaepernick called the design offensive, sparking controversy.

2019-07-02

The 25 most innovative CMOs in the world in 2019

These savvy chief marketing officers are leading the charge to connect with consumers in an increasingly fragmented digital world.

2019-06-12

The Clippers reportedly looked into buying Kawhi Leonard's signature logo from Nike to woo him in free agency

The Clippers are trying to gain every advantage they can in pursuing Kawhi Leonard this summer, including gifting him his own personal logo.

2019-05-31

Michael Avenatti expects to be indicted in Nike extortion case

Avenatti formerly represented porn star Stormy Daniels, who claims she had an affair with President Donald Trump. Avenatti plans to plead not guilty.

2019-05-22

Adidas not selling some Women's World Cup jerseys in men's sizes

Unlike Adidas, Nike will have men's versions of the Women's World Cup jerseys.

2019-05-15

The new Women's World Cup uniforms for every country

See the new uniforms for every country in the 2019 Women's World Cup.

2019-05-15

Nike's Jordan Brand has had a rise and fall: history

Nike and Michael Jordan teamed up and in 1984 launched one of the most iconic athlete-endorsed brands of all time: Jordan Brand.

2019-05-10

These 10 ultra-popular sneakers are leading an explosion in the resale market

Sneaker resale is booming, and a lot of it is because of these 10 sneakers.

2019-05-09

Nike reveals a new form of tech to find shoppers' perfect shoe size

The new technology, known as Nike Fit, will be rolled out in the US in July.

2019-05-09

How Nike got its name: The brand was almost called 'Dimension Six'

Nike cofounder Phil Knight almost named the company "Dimension Six" when filing the patent paperwork. Instead, he opted for salesman Jeff Johnson's suggestion: Nike.

2019-05-03

The 11 most innovative sneakers in history, according to an expert

We teamed up with Highsnobiety editor Chris Danforth to take a look at some of the most innovative sneakers in history.

2019-05-03

Michael Avenatti accuses Nike of paying college athletes a day after he was charged with trying to extort the company for $20 million

Avenatti wrote that the extortion charges brought against him resulting from his interactions with Nike are an attempt at "distraction."

2019-03-27

Nike responds to Michael Avenatti's arrest: 'Nike will not be extorted'

Nike says it has nothing to hide as famed lawyer Michael Avenatti is arrested and charged with attempted extortion of the company.

2019-03-26

'I'm not f---ing around': Prosecutors outlined brazen details on how Michael Avenatti allegedly attempted to extort more than $20 million from Nike

He allegedly asked Nike lawyers if they'd ever "held the balls of the client in your hand where you could take five to six billion dollars market cap off of them."

2019-03-26

Michael Avenatti charged for attempting to extort more than $20 million from Nike

Prosecutors say he attempted to extract money by "threatening to use his ability to garner publicity to inflict substantial financial & reputational harm."

2019-03-26

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