Facebook has a new plan to push brands on groups, but breaking up with the news feed is tough for marketers
Adidas and Airbnb have created successful Facebook groups, but they require significantly different resources than the news feed.
YouTube says that its ads reach millions of people faster than TV, and that should worry network execs
Google-owned YouTube is stepping up its effort to get TV advertisers to shift dollars to digital.
Facebook's Instagram is ramping up its pitch for direct-response ad dollars
Instagram is encouraging brands to load up their ads with features that drive consumers to take an action.
YouTube wants to prove that its platform works better than TV to reach millions of people quickly
Google-owned YouTube is stepping up its effort to get TV advertisers to shift dollars to digital.
The rise of ad-free services like Netflix is a big problem for advertisers
It's only going to get harder to reach rich people through traditional advertising, ad industry sources warn.
How JPMorgan Chase reaches customers who are trying to avoid ads
JPMorgan Chase is moving away from digital ads to personalized offers for customers, its CMO Kristin Lemkau said.
Marketers want more details about how Facebooks move to encryption will impact ads
Here's what's on marketers minds ahead of Facebook's annual F8 developer conference this week.
Marketers want more details on Facebooks move to encryption
Here's what's on marketers minds ahead of Facebook's annual F8 developer conference this week.
Complex Networks survived the Go90 debacle even though it lost $150 million in funding. Here's how.
Complex CEO Rich Antoniello describes how the company survived the Go90 debacle.
Philo TV's CEO on the hard choices behind building a $20 TV bundle
Internet-TV companies such as Philo are wising up to the realities of the TV industry. It's complex and expensive.
These are the 5 big trends that will shape the future of digital advertising, according to Adobe
A new report from Adobe outlines the past 25 years of digital advertising and predicts future change in programmatic TV and more ad-tech consolidation.
Amazon is finally letting brands track traffic from Facebook in its latest effort to cozy up to big marketers
Amazon is rolling out new metrics and features for its website-like Stores.
Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.
Companies like TVision, FreeWheel, Tru Optik, and Google are leading the charge into OTT.
'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW
With a dedicated space, string of speaking engagements, and partnerships with HBO and Amazon Studios, Snap has gone all out at SXSW 2019.
New York Media lays off 32 people, including 5% of full-time staff
The departments most affected include audience development/circulation, copy, fact, production, and video.
Facebook's shift to ephemeral messaging raises big questions for its advertising business, and could trigger a move into one-to-one marketing
Zuckerberg's announcement creates big unknowns for Facebooks gigantic ad business and for its advertisers, observers said.
Facebook's shift to ephemeral messaging raises big questions for its advertising business and could trigger a move into one-to-one marketing
Zuckerberg's announcement creates big unknowns for Facebooks gigantic ad business and for its advertisers, observers said.
'They should all be worried': Google's move to bring shoppable ads to image searches should terrify Amazon, Instagram, and Pinterest
Google's shoppable ads on Google Images is a direct threat to Amazon, Instagram, and Pinterest, media buyers say.
'They should all be worried': Google is bringing shoppable ads to image searches — and it should terrify Amazon, Instagram and Pinterest
Google's shoppable ads on Google Images is a direct threat to Amazon, Instagram and Pinterest, say media buyers.
'We are super bullish on these brands': Kraft Heinz's global brand officer says he is unfazed by the company's recent $15 billion write-down of its Kraft and Oscar Mayer brands
Kraft Heinz's US CMO Eduardo Luz told Business Insider that he is unfazed by the company's recent write-down of its Kraft and Oscar Mayer brands.