Investors including Alan Patricof, Peter Pham, and Tim Armstrong are pouring money into DTC brands like Dirty Lemon, Bev, and Liquid Death.
Two months after announcing $1.6 million in seed funding, the viral canned water company is reported to be actively raising its Series A.
Liquid Death is water for straight-edge punks who don't drink alcohol or soda. It now has funding from the Twitter cofounder Biz Stone and others.