Why Publicis' Rishad Tobaccowala thinks the ad giant will prevail
Publicis' Rishad Tobaccowala acknowledged the growing importance of consultancies in marketing, but dismissed S4, Sir Martin Sorrell's new venture.
Unilever's ex-CMO Keith Weed invests in influencer tech startup Tribe
Unilever's former CMO Keith Weed is investing in the influencer tech platform Tribe.
YouTube is trying to resurrect 6 second ads but data suggests that advertisers have moved on
According to data from MediaRadar, 16.5% of YouTube ads are six seconds long compared to 47% that are 15 seconds long.
Brands are starting to worry about brand safety in OTT — and a YouTube-focused startup is trying to solve it
Channel Factory hired ex-Washington Post sales leader Jed Hartman to head sales and is planning to more than double its sales and marketing staff.
Critics say TV's efforts to modernize its advertising have stalled
Some advertisers say cooperative efforts to help the networks battle Google and Facebook have stalled. They complain that TV is still filled with ad clutter.
Uber shelled out $3.2 billion on marketing in 2018 before its IPO.
Uber shelled out $3.2 billion on sales and marketing in 2018, mostly to showcase its efforts to promote diversity after a spate of PR crises in 2017.
Uber shelled out $3.1 billion on marketing in 2018 before its IPO.
Uber shelled out $3.2 billion on sales and marketing in 2018, mostly to showcase its efforts to promote diversity after a spate of PR crises in 2017.
What could finally cause advertisers to abandon Facebook, despite sticking with it through years of scandals
Advertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.
Advertisers won't abandon Facebook as long as it works: analysis
Advertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.
Winners and losers: Google cutting back on third-party data
Google's plan to make significant ad-tracking changes to Chrome will be felt by publishers, ad-tech firms and consumers.
Shake Shack's CMO discusses his angel investing and film background
Jay Livingston, Shake Shack's first CMO, has a background in angel investing, film production, and political activism.
Hulu said 65% of live-sports viewers stick around to watch other shows — here's why that matters
At an over-the-top-media event hosted by the Trade Desk on Tuesday, Hulu discussed video consumption on its service.
Hulu said fully 65% of live viewers stick around to watch other shows
At an OTT event hosted by The Trade Desk on Tuesday, Hulu discussed video consumption on its service.
Amazon's 2019 OTT pitch deck
Amazon pitching advertisers that its video ads have better data than OTT rivals.
A rough quarter for traditional TV shows how the plan to fight Netflix and save the bundle is failing
AT&T's DirecTV Now lost 83,000 net subscribers during the first quarter of 2019. Dish's Sling TV gained just 7,000.
Some AT&T dealers say the company's shifting sales approach is squeezing their business
Some third-party dealers who spoke with Business Insider said they've been told explicitly to sell more non-DirecTV products.
Apple dominates podcast listening, but iHeartMedia thinks it's found a way around it
Radio giant iHeartMedia is getting around the challenge of podcast discovery challenge by using its own radio stations to promote its podcasts.
Apple dominates podcast listening, but iHeart Radio thinks it's found a way around it
Radio giant iHeartMedia is getting around the challenge of podcast discovery challenge by using its own radio stations to promote its podcasts.
After Go90 shutdown, Complex Networks is on track to make a profit this year
Complex CEO Rich Antoniello describes how the company survived the Go90 debacle.
Amazon is pushing harder into video search ads, and industry insiders say it's a direct attack on Google
Amazon is about to test more video ads, and agencies see this as a way to compete with Google and Facebook.
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