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Consumers are doing everything they can to avoid ads. Here's how P&G, one of the world's largest advertisers, is finding a way around that
P&G knows that consumers are doing everything in their capacity to avoid ads, and is rethinking how it targets them.
2019-01-28
The TV industry talks a big game about reinventing how advertising works but struggles to change the way business has been done for years
Executives from Turner, NBCUniversal, and Viacom are seeking to change the decades-long way they've run their ad businesses.
2019-01-24
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